Privacy policy.
This Privacy Policy describes how Emotii Friends Pty Ltd (“Emotii Friends”, “we”, “us”, “our”, or “the Site”) collects, uses, stores, and discloses your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By accessing our website or purchasing from us, you consent to the practices outlined in this Policy.
1. Types of Personal Information We Collect
We collect personal information necessary to operate our business, fulfil orders, and provide customer support.
1.1 Device Information
Collected automatically when you visit our website.
Examples include:
IP address
Browser type and version
Time zone
Cookie identifiers
Pages viewed
Search terms
Interaction data (clicks, scrolls, navigation)
Purpose:
To optimise website performance, maintain security, and analyse user behaviour.
Source:
Automatically collected through cookies, log files, tags, and analytics tools.
Disclosure:
Shared with Squarespace, analytics providers, and security tools.
1.2 Order Information
Collected when you make a purchase or attempt to make a purchase.
Examples include:
Full name
Billing and shipping address
Email address
Phone number
Payment information (processed securely by third‑party providers)
Order details and purchase history
Purpose:
To process and fulfil orders, arrange shipping, communicate with you, verify identity, prevent fraud, and maintain accurate records.
Source:
Provided directly by you.
Disclosure:
Shared with Squarespace, payment processors, shipping carriers, and trusted third‑party fulfilment or customer service tools.
1.3 Customer Support Information
Examples include:
Emails or messages sent to us
Additional information provided during support interactions
Attachments or photos submitted for claims
Purpose:
To respond to enquiries, resolve issues, and improve customer service.
Source:
Provided directly by you.
2. Collection of Personal Information from Minors
Our products are intended for general consumers and collectors.
We do not knowingly collect personal information from children under 13 years of age.
If you believe a child has provided personal information, please contact us so we can delete it promptly.
3. How We Use Personal Information
We use your personal information to:
Provide, operate, and maintain our website
Process payments and fulfil orders
Communicate with you regarding orders, updates, and support
Send marketing communications (with your consent)
Improve website functionality and user experience
Detect and prevent fraud or misuse
Comply with Australian laws and regulatory requirements
4. Disclosure of Personal Information
We may disclose your personal information to trusted third parties, including:
Squarespace (website and e‑commerce platform)
Payment processors (e.g., Stripe, PayPal)
Shipping carriers and logistics partners
Email marketing and communication platforms
Analytics and advertising providers
IT service providers and security tools
Professional advisers (legal, accounting, compliance)
We may also disclose information where required by law, court order, or regulatory authority.
We do not sell personal information.
5. Behavioural Advertising & Analytics
We may use your information to provide personalised advertising or marketing communications.
Examples of tools we use include:
Google Analytics
Meta (Facebook/Instagram) advertising
Other marketing platforms that track user behaviour
You may opt out of targeted advertising via:
You may also visit the Digital Advertising Alliance opt‑out portal:
6. International Data Transfers
Some service providers (including Squarespace) may store or process personal information outside Australia, including in the United States, Canada, Ireland, or other jurisdictions.
We take reasonable steps to ensure overseas recipients comply with the Australian Privacy Principles or equivalent safeguards.
7. Your Rights Under Australian Privacy Law
Under the Privacy Act 1988 (Cth), you have the right to:
Access the personal information we hold about you
Request corrections to inaccurate or incomplete information
Request deletion of your information where legally permissible
Opt out of marketing communications
Make a privacy complaint
Requests can be made by contacting us using the details below.
8. Cookies
We use cookies and similar technologies to:
Enable website functionality
Maintain shopping cart sessions
Analyse traffic and performance
Personalise your experience
You may disable cookies through your browser settings, but some features may not function correctly.
9. Do Not Track Signals
There is currently no industry standard for responding to Do Not Track signals.
Accordingly, we do not alter our data practices when such a signal is received.
10. Data Security & Retention
We take reasonable steps to protect your personal information from:
Misuse
Loss
Unauthorised access
Modification
Disclosure
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Policy or as required by law (e.g., tax and record‑keeping obligations).
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations.
The most current version will always be available on our website.
12. Contact Us
For questions, requests, or privacy concerns, please contact:
Emotii Friends
Email: support@emotiifriends.com.au
Location: Perth, Western Australia